The Quantification – These are specific measures used to determine whether or not the organization is achieving or making progress toward the communicated vision. Quantification generally takes place after the development of the vision and mission statement and is often presented as impact metrics.
Your vision statement is quantitative if it includes a number, such as financial projections or any number. An example is Save the Children’s vision statement: A world in which every child attains the right to survival, protection, development, and participation.
Quantitative Vision Statement – Statement that focuses on reaching a numeric or quantitative goal such as financials, revenue, or a specific number of something.
Tips and Pitfalls
The following are some characteristics the vision statement should have.
- Concise: Vision statements should be simple and easy to remember. Vision statements that are too long or complicated can be difficult to communicate and memorize.
- Clear: It is best to focus on one primary goal for the organization. Including too many goals or objectives can make it more difficult to get buy-in and less likely to achieve.
- Timebound: A time frame in which the organization plans to achieve the goal should also be included. Omission of a fixed time horizon can make the vision statement more difficult to evaluate.
- Future-focused: The vision statement should focus on long-term future goals. The future perspective of the vision statement is what delineates it from the mission statement, which focused on current goals and actions that will enable the organization to ultimately achieve the vision.
- Strategic: The vision statement should represent the organization’s goals and objective and at the strategic level. Tactical and operational objectives may be discussed in the mission statement.
- Inspiring: Vision statements are intended to get buy-in on the vision and to motivate others to join the effort to achieve a goal. This is why several perspectives are considered while developing the vision statement. A vision statement that is not aspirational is unlikely to come to fruition due to a lack of support.
