On-Page SEO Content optimization, meta tags, and keyword usage.

Off-Page SEO Link building, social signals, and influencer outreach

Technical SEO Site speed, mobile optimization, and schema markup

Local SEO Optimizing for local search and Google My Business.

SEO Tools and Analytics Using tools like Google Analytics and SEMrush for SEO tracking.

Exam 2 CDMS UK

Social Media Platforms Overview Facebook, Instagram, LinkedIn, Twitter, and emerging platforms.

Content Creation and Strategy Developing content tailored to each platform.

Community Management Building and engaging online communities.

Social Media Advertising Paid campaigns on social platforms, targeting, and budgeting

Social Media Analytics Measuring and optimizing social media performance

Pay-Per-Click (PPC) Advertising Google Ads, Bing Ads, and other PPC platforms

Display and Video Advertising Creating and managing display ads and YouTube campaigns.

Retargeting and Remarketing Strategies to re-engage website visitors.

Email Marketing Campaigns List building, segmentation, and personalization

Automation and A B Testing Automating email campaigns and testing for better results

Web Analytics and Reporting Advanced Google Analytics, dashboards, and reporting.

Conversion Rate Optimization CRO Techniques to improve website conversions.

User Experience (UX) Design Enhancing user journeys and website usability

Mobile Marketing and Apps Strategies for mobile users, including app marketing

Emerging Digital Marketing Trends AI, voice search, AR/VR, and future technologies.

Exam 3 CMDS UK

Voice Search Optimization Techniques for optimizing content for voice search.

Voice Search Optimization Impact of AI-driven voice assistants like Alexa and Google Assistant

Artificial Intelligence in Marketing AI tools for customer segmentation, content creation, and personalization.

Artificial Intelligence in Marketing Predictive analytics and machine learning in marketing strategies.

Influencer Marketing and Affiliate Strategies Leveraging influencers for brand promotion

Influencer Marketing and Affiliate Strategies Developing and managing affiliate programs

Augmented Reality (AR) and Virtual Reality (VR) in Marketing Integrating AR/VR into digital campaigns

Augmented Reality (AR) and Virtual Reality (VR) in Marketing Case studies of successful AR/VR marketing initiatives.

Sustainability and Ethical Marketing Strategies for promoting sustainable products and practices

Sustainability and Ethical Marketing Ethical considerations in digital marketing, including data privacy

Final Exam to Qualify as CDMS-UK