WHAT IS CERTIFIED DIGITAL MARKETING STRATEGIST “CDMS-UK” CERTIFICATION?
Certified Digital Marjeting Strategist “CDMS-UK” is a certification for digital professionals with Evidenced Competencies and Applied Experience in Digital Marketing Strategic Social Media Planning as per requirements of The BOARD. A Certified Digital Marketing Strategist program typically covers the following key areas:Search Engine Optimization (SEO): Techniques to improve website visibility on search engines.
Content Marketing: Creating and distributing valuable content to attract and engage a target audience.
Social Media Marketing: Strategies for building and engaging communities on social platforms.
Email Marketing: Crafting effective email campaigns for customer engagement and retention.
Pay-Per-Click (PPC) Advertising: Managing paid search campaigns on platforms like Google Ads.
Web Analytics: Using tools like Google Analytics to measure and optimize marketing performance.
Conversion Rate Optimization (CRO): Techniques to increase the percentage of visitors who take desired actions. Mobile Marketing: Strategies focused on mobile users, including app marketing and mobile SEO.
Digital Marketing Strategy: Developing comprehensive marketing plans aligned with business goals.
Online Reputation Management: Techniques for monitoring and managing a brand’s online presence.
The Certified Digital Marketing Strategists are Fully Capable of deploying various strategic digital planning tools are are business shrewd with unique skills in problems analysis and solving. They are also strategic business development agents as they disrupt the status quo with their new ideas and challenges.
Dear Strategy Learners please go through the Instructions carefully before starting with your Certification Program
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Enrollment Instructions
STEP 1: You MUST Register / Signup SIGNUP FIRST
STEP 2: Then click at the Certified Digital Marketing Strategist add it in the cart & go through Payment Process (use Discount Coupon at the Checkout)
STEP 3: After the Payment Process your Enrollment would be Completed
STEP 4: Now is the Time to Deep-dive & Learn through Lessons, Appear & Pass Certification Exams (its mix of MCQs, T &Fs and Case Scenarios)
STEP 5: Go to Dashboard (Strategy Learners Profile) Click at Certificate
STEP 6: Copy the Link of your Digital Certificate that Validates your Qualification by your Employers
STEP 7: Scroll down the Certificate for Download through Small Arrow Button for Downloading
STEP 8: Share your Qualification on Twitter, Facebook, Linkedin & Instagram
STEP 9: Apply for Board Membership APPLY NOW
STEP 10: Start Receiving Strategy Management Assignments being Open to all Board Members.
STEP 11: Get Recognised as Practicing Strategist & Board Member Strategy Advisory Board
The learning objectives for a Certified Digital Marketing Strategist Program include the followings:
Understanding Digital Marketing Channels: Gain comprehensive knowledge of various digital marketing channels like SEO, social media, email, and PPC.
Developing Strategic Plans: Learn to create and implement effective digital marketing strategies aligned with business goals.
Mastering Analytics: Use analytics tools to measure campaign success and make data-driven decisions.
Enhancing Brand Presence: Build and manage a strong online brand presence across platforms.
Improving Customer Engagement: Develop techniques to engage and retain customers through targeted digital campaigns.
These objectives equip learners to effectively lead and manage digital marketing efforts in any organization.
Upon completing a Certified Digital Marketing Strategist, learners should be able to:
Develop Comprehensive Digital Marketing Strategies: Create and execute digital marketing plans aligned with organizational goals.
Leverage Key Marketing Channels: Effectively use SEO, social media, email marketing, and PPC to drive online engagement and conversions.
Analyze and Optimize Campaigns: Utilize web analytics to measure performance and refine marketing efforts for better ROI.
Engage Target Audiences: Build and manage online communities, improve customer engagement, and foster brand loyalty.
Adapt to Emerging Trends: Stay current with digital marketing trends and technologies to maintain competitive advantage.
These outcomes ensure that learners can strategically manage digital marketing efforts to achieve business success.
The target audience for a Certified Digital Marketing Strategist course typically includes:
Marketing Professionals: Individuals looking to enhance their digital marketing skills and advance their careers.
Business Owners and Entrepreneurs: Those wanting to develop and execute digital marketing strategies for their own businesses.
Students and Graduates: Individuals pursuing a career in digital marketing or related fields.
Career Changers: Professionals from other industries looking to transition into digital marketing.
Consultants and Freelancers: Those offering digital marketing services and seeking to deepen their expertise.
These groups benefit from gaining practical skills to thrive in the digital marketing landscape.
Pursuing a Certified Digital Marketing Strategist program can significantly boost career growth by:
Enhancing Skill Sets: Equipping you with in-demand digital marketing skills, making you more competitive in the job market.
Opening New Opportunities: Preparing you for advanced roles such as Digital Marketing Manager, SEO Specialist, or Social Media Strategist.
Increasing Earning Potential: Certifications often lead to higher salaries and better job prospects.
Expanding Professional Networks: Connecting you with industry peers and professionals, leading to more career opportunities.
This certification can lead to a versatile and lucrative career in digital marketing
Curriculum
- 7 Sections
- 35 Lessons
- Lifetime
- Module 1: Digital Marketing Strategic Fundamentals6
- 1.1Introduction to Strategic Digital Marketing: Overview, importance, and trends.
- 1.2Understanding Strategic Digital Marketing Channels: SEO, PPC, email, social media, and content marketing.
- 1.3Consumer Behavior in the Digital Age: Analyzing online consumer habits and decision-making.
- 1.4Strategic Branding and Positioning: Building and maintaining an online brand presence.
- 1.5Digital Marketing Strategy Development: Crafting a holistic digital marketing plan.
- 1.6Exam 1 CDMS-UK30 Minutes5 Questions
- Module 2: Strategic Search Engine Optimization (SSEO)6
- 2.1On-Page SEO Content optimization, meta tags, and keyword usage.
- 2.2Off-Page SEO Link building, social signals, and influencer outreach
- 2.3Technical SEO Site speed, mobile optimization, and schema markup
- 2.4Local SEO Optimizing for local search and Google My Business.
- 2.5SEO Tools and Analytics Using tools like Google Analytics and SEMrush for SEO tracking.
- 2.6Exam 2 CDMS UK30 Minutes5 Questions
- Module 3: Strategic Social Media Marketing5
- 3.1Social Media Platforms Overview Facebook, Instagram, LinkedIn, Twitter, and emerging platforms.
- 3.2Content Creation and Strategy Developing content tailored to each platform.
- 3.3Community Management Building and engaging online communities.
- 3.4Social Media Advertising Paid campaigns on social platforms, targeting, and budgeting
- 3.5Social Media Analytics Measuring and optimizing social media performance
- Module 4: Paid Advertising and Email Marketing5
- 4.1Pay-Per-Click (PPC) Advertising Google Ads, Bing Ads, and other PPC platforms
- 4.2Display and Video Advertising Creating and managing display ads and YouTube campaigns.
- 4.3Retargeting and Remarketing Strategies to re-engage website visitors.
- 4.4Email Marketing Campaigns List building, segmentation, and personalization
- 4.5Automation and A B Testing Automating email campaigns and testing for better results
- Module 5: Strategic Analytics, Conversion, and Emerging Trends6
- 5.1Web Analytics and Reporting Advanced Google Analytics, dashboards, and reporting.
- 5.2Conversion Rate Optimization CRO Techniques to improve website conversions.
- 5.3User Experience (UX) Design Enhancing user journeys and website usability
- 5.4Mobile Marketing and Apps Strategies for mobile users, including app marketing
- 5.5Emerging Digital Marketing Trends AI, voice search, AR/VR, and future technologies.
- 5.6Exam 3 CMDS UK2 Hours15 Questions
- Module 6: Advanced and Emerging Areas in Strategic Digital Marketing10
- 6.1Voice Search Optimization Techniques for optimizing content for voice search.
- 6.2Voice Search Optimization Impact of AI-driven voice assistants like Alexa and Google Assistant
- 6.3Artificial Intelligence in Marketing AI tools for customer segmentation, content creation, and personalization.
- 6.4Artificial Intelligence in Marketing Predictive analytics and machine learning in marketing strategies.
- 6.5Influencer Marketing and Affiliate Strategies Leveraging influencers for brand promotion
- 6.6Influencer Marketing and Affiliate Strategies Developing and managing affiliate programs
- 6.7Augmented Reality (AR) and Virtual Reality (VR) in Marketing Integrating AR/VR into digital campaigns
- 6.8Augmented Reality (AR) and Virtual Reality (VR) in Marketing Case studies of successful AR/VR marketing initiatives.
- 6.9Sustainability and Ethical Marketing Strategies for promoting sustainable products and practices
- 6.10Sustainability and Ethical Marketing Ethical considerations in digital marketing, including data privacy
- Final Exam to Qualify as CDMS-UK1
